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Mother’s Day— Proflowers 2022

A high-stakes holiday for the floral bottom line, and emotionally for anybody with a mom.
photographer: Doan Ly/ creative director: Katie McCauley/ designer: Emily Gil & Payton Barronian/ copywriter: me

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01. FTD Florist Rebrand
02. KFC x Proflowers
03. Mother’s Day
04. Spring
05. The Trek
06. Material Kitchen

06. Personal Essays
07. Dutch Flower Farm
08. PF Valentine’s Day
09. PF Summer
10. The Trek
11. Sabai