https://carolinebrammer.com Caroline Brammer Thu, 22 Sep 2022 01:42:34 +0000 https://carolinebrammer.com en https://carolinebrammer.com/KFC-X-PROFLOWERS Wed, 31 Aug 2022 03:35:47 +0000 Caroline Brammer https://carolinebrammer.com/KFC-X-PROFLOWERS <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc246b93a1f0cd34ea54f8fefd9ce6ef67bf017baf3498df6905c1130718d93e/PF_Mday22_KFC_Meet-the-Buckquet_Grid-1--1.png" data-mid="151756614" border="0" src="https://freight.cargo.site/w/1000/i/bc246b93a1f0cd34ea54f8fefd9ce6ef67bf017baf3498df6905c1130718d93e/PF_Mday22_KFC_Meet-the-Buckquet_Grid-1--1.png" /> <img width="600" height="317" width_o="600" height_o="317" data-src="https://freight.cargo.site/t/original/i/8e60432742650c3d284a8a5da46f0e36021669efe314e937b04254346130cc5b/3344---Spring22-Email_KFC-Purchase-Driving_Crosslink-Small-Right.png" data-mid="151756628" border="0" src="https://freight.cargo.site/w/600/i/8e60432742650c3d284a8a5da46f0e36021669efe314e937b04254346130cc5b/3344---Spring22-Email_KFC-Purchase-Driving_Crosslink-Small-Right.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4f52878848da707994c26ecb6eeb174094eb04665e753dce71dee9d964ad9a67/PF_Mday22_KFC_Announcement_Story-4.png" data-mid="151756626" border="0" src="https://freight.cargo.site/w/1000/i/4f52878848da707994c26ecb6eeb174094eb04665e753dce71dee9d964ad9a67/PF_Mday22_KFC_Announcement_Story-4.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0454349fc4bfe42669f5c8af34618bba41f7d68848e7c853f35307b7785ebfb5/PF_Mday22_KFC_Meet-the-Buckquet_Story-4.png" data-mid="151756630" border="0" src="https://freight.cargo.site/w/1000/i/0454349fc4bfe42669f5c8af34618bba41f7d68848e7c853f35307b7785ebfb5/PF_Mday22_KFC_Meet-the-Buckquet_Story-4.png" /> KFC x Proflowers 22’ Mother’s Day Buckquet&nbsp; If it walks like a bouquet, quacks like a bouquet, it might still be a “buckquet” and sell out in 7 hours. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62a1c77c25031b6d1aa6678b3217fede21ee517076f6532f7086d62fd3bad9f3/PF_Mday22_KFC_Tease_Grid-3.png" data-mid="151756618" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/62a1c77c25031b6d1aa6678b3217fede21ee517076f6532f7086d62fd3bad9f3/PF_Mday22_KFC_Tease_Grid-3.png" />&nbsp; &nbsp;<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/47daec17bb35c234ed57550bb093c93b19a8e3681ec1460bed00da7878d94266/PF_Mday22_KFC_Tease_Grid-2.png" data-mid="151756620" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/47daec17bb35c234ed57550bb093c93b19a8e3681ec1460bed00da7878d94266/PF_Mday22_KFC_Tease_Grid-2.png" /> &nbsp;&nbsp;<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a4ec9f1257155afc0486fb314af586894684b27f4eb2dd6b7cccf52f9022419/PF_Mday22_KFC_Tease_Grid-1.png" data-mid="151756623" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/0a4ec9f1257155afc0486fb314af586894684b27f4eb2dd6b7cccf52f9022419/PF_Mday22_KFC_Tease_Grid-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/47c19ad74632c4fa8e0da7c064c2229b0e18ecfd5aa45dbe7f26d7a5023898c5/PF_Mday22_KFC_Meet-the-Buckquet_Grid-1.png" data-mid="151756629" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/47c19ad74632c4fa8e0da7c064c2229b0e18ecfd5aa45dbe7f26d7a5023898c5/PF_Mday22_KFC_Meet-the-Buckquet_Grid-1.png" /> https://carolinebrammer.com/FLORIST-REBRAND Wed, 31 Aug 2022 03:33:58 +0000 Caroline Brammer https://carolinebrammer.com/FLORIST-REBRAND FTD Rebrand The objective was to highlight FTD’s expansive network of local florists. How their diversity, legacies, and expertise create the perfect storm for perfect gifting.&nbsp; https://carolinebrammer.com/MOTHER-S-DAY Wed, 31 Aug 2022 03:33:20 +0000 Caroline Brammer https://carolinebrammer.com/MOTHER-S-DAY <img width="1896" height="1252" width_o="1896" height_o="1252" data-src="https://freight.cargo.site/t/original/i/b74cfe271011987f038dd350bb11cdcd0dfa04415b2d7c2621b39ed1d1b1c832/Screen-Shot-2022-09-15-at-4.21.39-PM.png" data-mid="153076736" border="0" src="https://freight.cargo.site/w/1000/i/b74cfe271011987f038dd350bb11cdcd0dfa04415b2d7c2621b39ed1d1b1c832/Screen-Shot-2022-09-15-at-4.21.39-PM.png" /> Mother’s Day— Proflowers 2022 A high-stakes holiday for the floral bottom line, and emotionally for anybody with a mom.&nbsp; photographer: Doan Ly/ creative director: Katie McCauley/ designer: Emily Gil &amp; Payton Barronian/ copywriter: me&nbsp; <img width="1200" height="3320" width_o="1200" height_o="3320" data-src="https://freight.cargo.site/t/original/i/c63a1491b1e2965a7555660dd726f074f08d33b82256a72f2ce6fcf5d302dd7a/3255--MDay22-PF-St.-Jude-Email-Assets_batch-1.jpg" data-mid="153076514" border="0" src="https://freight.cargo.site/w/1000/i/c63a1491b1e2965a7555660dd726f074f08d33b82256a72f2ce6fcf5d302dd7a/3255--MDay22-PF-St.-Jude-Email-Assets_batch-1.jpg" /> <img width="1200" height="1074" width_o="1200" height_o="1074" data-src="https://freight.cargo.site/t/original/i/ec4fe13746d99c9f1da52c9becb3287570421e579c2e979c1b8b0114c2676987/3226---Spring22-Email-5-1_one-week-til-MDay.jpg" data-mid="153076515" border="0" src="https://freight.cargo.site/w/1000/i/ec4fe13746d99c9f1da52c9becb3287570421e579c2e979c1b8b0114c2676987/3226---Spring22-Email-5-1_one-week-til-MDay.jpg" /> <img width="1200" height="4302" width_o="1200" height_o="4302" data-src="https://freight.cargo.site/t/original/i/5421ae204099585ecc328a6165df29f891a8d543457a475ce8e28646616e6a61/3226---Spring22-Email-4-28_many-moms-gift-guide_v1.jpg" data-mid="153076516" border="0" src="https://freight.cargo.site/w/1000/i/5421ae204099585ecc328a6165df29f891a8d543457a475ce8e28646616e6a61/3226---Spring22-Email-4-28_many-moms-gift-guide_v1.jpg" /> <img width="1200" height="3286" width_o="1200" height_o="3286" data-src="https://freight.cargo.site/t/original/i/6abccafd17650d2113a70ca779a19658e83ada768d341a06c7c20917d1bfc4c5/3226---Spring22-Email-4-25_MDay-collection-launch.jpg" data-mid="153076517" border="0" src="https://freight.cargo.site/w/1000/i/6abccafd17650d2113a70ca779a19658e83ada768d341a06c7c20917d1bfc4c5/3226---Spring22-Email-4-25_MDay-collection-launch.jpg" /> <img width="600" height="848" width_o="600" height_o="848" data-src="https://freight.cargo.site/t/original/i/e015745a4ed6138f2fa111ab80532a36afd293439c1c39515dc5dab310fb04b6/3279---Spring22-Email-5-4-V1_Mday-last-Minute-Gift-Guide.png" data-mid="153076518" border="0" src="https://freight.cargo.site/w/600/i/e015745a4ed6138f2fa111ab80532a36afd293439c1c39515dc5dab310fb04b6/3279---Spring22-Email-5-4-V1_Mday-last-Minute-Gift-Guide.png" /> <img width="600" height="928" width_o="600" height_o="928" data-src="https://freight.cargo.site/t/original/i/bc85034192cfd1adb8ec7fe35a436a619edcd1adbe47880bc8812afc9db5c8b4/PF_MDay22_Concept_Email_Campaign.png" data-mid="153076519" border="0" src="https://freight.cargo.site/w/600/i/bc85034192cfd1adb8ec7fe35a436a619edcd1adbe47880bc8812afc9db5c8b4/PF_MDay22_Concept_Email_Campaign.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba1b497052d6af8fec61f05d6f996710030152b607ef37ab1eb9900ffb7641c0/PF_MDay22_OSM_Gift-Guide_You-Time_Grid-5.png" 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https://carolinebrammer.com/SUMMER Thu, 22 Sep 2022 01:42:34 +0000 Caroline Brammer https://carolinebrammer.com/SUMMER DO BRAMMER AND 22’ SUMMER RHYME?&nbsp; <img width="668" height="294" width_o="668" height_o="294" data-src="https://freight.cargo.site/t/original/i/b00df45b990403470b0cc24abd5d2267c1e76e7fbe749bef93e2563fa8ad70b2/dodgers2.png" data-mid="153609294" border="0" src="https://freight.cargo.site/w/668/i/b00df45b990403470b0cc24abd5d2267c1e76e7fbe749bef93e2563fa8ad70b2/dodgers2.png" /> <img width="780" height="1176" width_o="780" height_o="1176" data-src="https://freight.cargo.site/t/original/i/3e871cc3ead92764f1e98b372171513576aa45c791632d9888a90a06d5a30133/Screen-Shot-2022-08-11-at-5.26.30-PM.png" data-mid="153609299" border="0" src="https://freight.cargo.site/w/780/i/3e871cc3ead92764f1e98b372171513576aa45c791632d9888a90a06d5a30133/Screen-Shot-2022-08-11-at-5.26.30-PM.png" /> <img width="1200" height="1856" width_o="1200" height_o="1856" 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data-src="https://freight.cargo.site/t/original/i/9751dacde18666c45bac4c32a29085b26199ac7b0e0805cfcce0a589c6427721/IMG_8556.jpg" data-mid="153609321" border="0" src="https://freight.cargo.site/w/1000/i/9751dacde18666c45bac4c32a29085b26199ac7b0e0805cfcce0a589c6427721/IMG_8556.jpg" /> <img width="974" height="381" width_o="974" height_o="381" data-src="https://freight.cargo.site/t/original/i/804bc38998882c2907c71463438bdede58f70d3181305eb1d63879326be35e9f/travor.png" data-mid="153609349" border="0" src="https://freight.cargo.site/w/974/i/804bc38998882c2907c71463438bdede58f70d3181305eb1d63879326be35e9f/travor.png" /><img width="600" height="322" width_o="600" height_o="322" data-src="https://freight.cargo.site/t/original/i/c488bb7ad5ddb8dc9a6fc152f71eeb8ea386dc5bbeb8797185eeaaf31376848f/3445-PF_Batch_Emails-6-6-Trevor_Project_Crosslink_Right.png" data-mid="153609410" border="0" 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data-src="https://freight.cargo.site/t/original/i/5fe10e188861d784d763834af1fe79e048d9bea28fb20e9e0c2b601c8a30adb7/3598---PF-Batch-Emails-8-11---favorite-flower---header.jpg" data-mid="153608988" border="0" src="https://freight.cargo.site/w/600/i/5fe10e188861d784d763834af1fe79e048d9bea28fb20e9e0c2b601c8a30adb7/3598---PF-Batch-Emails-8-11---favorite-flower---header.jpg" /> https://carolinebrammer.com/SPRING Wed, 31 Aug 2022 03:30:44 +0000 Caroline Brammer https://carolinebrammer.com/SPRING &nbsp; <img width="2000" height="1287" width_o="2000" height_o="1287" data-src="https://freight.cargo.site/t/original/i/a9b764b68cbe0bb30009f103261a11a8d2fecc54db76e95178599c43eca51622/MULTICOLOR-ROSES.gif" data-mid="153130647" border="0" src="https://freight.cargo.site/w/1000/i/a9b764b68cbe0bb30009f103261a11a8d2fecc54db76e95178599c43eca51622/MULTICOLOR-ROSES.gif" /> 22’ Spring @ Proflowers&nbsp; Spring doesn’t sprung without flowers.&nbsp; <img width="1125" height="1120" width_o="1125" 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src="https://freight.cargo.site/w/1000/i/cb886b3f79d876dc26298ee09b1c43e075536013a1528d5bb7880acf9b053017/PF_VDay22_ProProProVDay_IG-Grid.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/de393db06c81f08ca49a4028fd63f0d169104baf071ce8dca1f4442305172c14/PF_VDay22_7DaysFresh_Story-2.png" data-mid="153131271" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/de393db06c81f08ca49a4028fd63f0d169104baf071ce8dca1f4442305172c14/PF_VDay22_7DaysFresh_Story-2.png" />.&nbsp; &nbsp;&nbsp;<img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/093ab8dd14f2fe608a22ea2b096606803a126ece07787c1469e6030e216cca18/PF_VDay22_7DaysFresh_Story-3.png" data-mid="153131270" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/093ab8dd14f2fe608a22ea2b096606803a126ece07787c1469e6030e216cca18/PF_VDay22_7DaysFresh_Story-3.png" />.&nbsp; &nbsp;&nbsp;<img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/07afaf37363bd0994e03ad8acd853fa211413b8198bac3bffb5ff32bf520fa18/PF_VDay22_7DaysFresh_Story-4.png" data-mid="153131255" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/07afaf37363bd0994e03ad8acd853fa211413b8198bac3bffb5ff32bf520fa18/PF_VDay22_7DaysFresh_Story-4.png" /> https://carolinebrammer.com/MILK-BAR Wed, 31 Aug 2022 03:04:45 +0000 Caroline Brammer https://carolinebrammer.com/MILK-BAR Milk Bar x FTD Aug 22’&nbsp;︎ A sweeter way to flake. (The PR agency wanted this to be a way to RSVP “no” to an event even though flakey people probably wouldn’t send a gift).&nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0b8508ed903182bd49aa0fef312577ff2051c7fb0ecb80c99c1ab87b7191b20e/3680-FTD-x-Milk-Bar-OSM---last-minute-bday---story-1.png" data-mid="153132407" border="0" src="https://freight.cargo.site/w/1000/i/0b8508ed903182bd49aa0fef312577ff2051c7fb0ecb80c99c1ab87b7191b20e/3680-FTD-x-Milk-Bar-OSM---last-minute-bday---story-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/aa970b9e269743b7ea2b770a9b6a6be16e6d0ee74a31adc979e3b8d533f2a7e0/3680-FTD-x-Milk-Bar-OSM---teaser---story-2.png" data-mid="153132403" border="0" src="https://freight.cargo.site/w/1000/i/aa970b9e269743b7ea2b770a9b6a6be16e6d0ee74a31adc979e3b8d533f2a7e0/3680-FTD-x-Milk-Bar-OSM---teaser---story-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d2ec658c6761cb88c0da2fa79dfbcc45e2c3ee729ec1b68bc49803ba59e246b4/3680-FTD-x-Milk-Bar-OSM---teaser---story-1.png" data-mid="153132404" border="0" src="https://freight.cargo.site/w/1000/i/d2ec658c6761cb88c0da2fa79dfbcc45e2c3ee729ec1b68bc49803ba59e246b4/3680-FTD-x-Milk-Bar-OSM---teaser---story-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fbd53492f03872aeee36e73af381495e1dae379e35cb62bb6da6753121efb395/3680-FTD-x-Milk-Bar-OSM---teaser---story-3.png" data-mid="153132402" border="0" src="https://freight.cargo.site/w/1000/i/fbd53492f03872aeee36e73af381495e1dae379e35cb62bb6da6753121efb395/3680-FTD-x-Milk-Bar-OSM---teaser---story-3.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/33e537d42d9d975599de0ea8709ceb1842d223db19e2fe2aa087e528c4d1f3e3/3680-FTD-x-Milk-Bar-OSM---launch---story-2.png" data-mid="153132406" border="0" src="https://freight.cargo.site/w/1000/i/33e537d42d9d975599de0ea8709ceb1842d223db19e2fe2aa087e528c4d1f3e3/3680-FTD-x-Milk-Bar-OSM---launch---story-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3b263436688a2c82850656dfddae754c6af4fa01e3b6c403a8dd7cb2fb8dea2e/3678---FTD-MilkBar-PSM-Facebook-Assets---1080x1920---1.png" data-mid="153132408" border="0" src="https://freight.cargo.site/w/1000/i/3b263436688a2c82850656dfddae754c6af4fa01e3b6c403a8dd7cb2fb8dea2e/3678---FTD-MilkBar-PSM-Facebook-Assets---1080x1920---1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/413ec945803b6065576e9dea68f338122175779a29787ff44f4617e055a8b453/3675---FTD-Florist-Milk-Bar-Social-Posts--Internal-Use--grid.png" data-mid="153132409" border="0" src="https://freight.cargo.site/w/1000/i/413ec945803b6065576e9dea68f338122175779a29787ff44f4617e055a8b453/3675---FTD-Florist-Milk-Bar-Social-Posts--Internal-Use--grid.png" /> <img width="600" height="2894" width_o="600" height_o="2894" data-src="https://freight.cargo.site/t/original/i/d95aec45cb9f4d5d466703b68011676019013194ce1dad5e95f93679af24458b/3673---FTD-x-Milk-Bar-Announcement-Email-8-18.png" data-mid="153132410" border="0" src="https://freight.cargo.site/w/600/i/d95aec45cb9f4d5d466703b68011676019013194ce1dad5e95f93679af24458b/3673---FTD-x-Milk-Bar-Announcement-Email-8-18.png" /> <img width="1292" height="926" width_o="1292" height_o="926" data-src="https://freight.cargo.site/t/original/i/be3c36aa9fc0cb60381727766662d7e6209ceaee28740980a9b7ed950c9f69ed/Screen-Shot-2022-09-20-at-3.56.40-PM.png" data-mid="153481047" border="0" src="https://freight.cargo.site/w/1000/i/be3c36aa9fc0cb60381727766662d7e6209ceaee28740980a9b7ed950c9f69ed/Screen-Shot-2022-09-20-at-3.56.40-PM.png" /> https://carolinebrammer.com/DUTCH-FLOWER-FARM Wed, 31 Aug 2022 03:35:24 +0000 Caroline Brammer https://carolinebrammer.com/DUTCH-FLOWER-FARM I KNOW WHAT YOU DID LAST SUMMER (2021) Last Summer, FTD’s Chief Creative Officer Annelies de Rouck, and a small film crew traveled, COVID-safely, to the Netherlands to meet with the growers who contribute to our bouquets. Here at FTD, we are obsessed with our local florists, but what were our growers up to behind the greenhouse walls? Bundling a bouquet entails far more than frolicking through a meadow, picking up a variety of flowers as you go. Instead, Annelies and her team drove outside of Amsterdam, past the frolicking meadows, to the second largest building in the world! This impressive complex houses the auction where flowers from all around the world- not just Dutch flowers- are sold and processed for delivery worldwide.&nbsp; Next, they met with expert growers and their families who specialize in a single type of flower. No two flowers have the same care routine, so growers can only focus time and attention on one species. Tulip bulbs need to be frozen, but hydrangeas love humidity, however, lathyrus takes twice as much manpower than the others; it is too much to organize under one greenhouse. The hands-on expertise needed to grow these flowers is later supplemented by technology to produce at a global scale. It is manufacturing coupled with Mother Nature; nature combined with nurture. These flowers can naturally grow in the wild, but only through this meticulous nurturing we are able to enjoy fresh Dutch flowers around the world. Follow the story to hear from the growers on how they curate the perfect hydrangeas, tulips and lathyrus, plus how these growers funnel their flowers to an auction system invented during the tulip craze centuries ago.AUCTIONOutside of Amsterdam, past the suburbs and tulip fields, there is a building so big, it could apply for township. It’s one of the largest building in the world, second only to the Boeing manufacturing warehouse. What gargantuan task happens inside? Arguably the most beautiful industry: the Dutch flower trade. The FTD team maximized their view of this bustling system from the catwalk lining the building’s perimeter. From their elevated vantage point, they witnessed how incredibly intricate the system is. Each shipment of flowers is bussed around on electric cars because fumes from gasoline engines damage the organic product. There’s also non-verbal jargon the drivers learn to signal where they are going and when they are turning to avoid a colorful catastrophe. There’s even an airbridge to funnel flowers from nearby growers directly to the facility. The Dutch auction is where this massive operation is controlled. Evolving from a wooden dial, the bidding clock is now digital and moves quicker than a New York minute, where buyers all around the world bid quickly and precisely. Before the pandemic, there were rows of bidders sat around the command center, affixed on the digital clock that ticks down from the highest bid until the first bidder wins the lot. Today, more than 60% of the world trade in flowers and plants is bought through Dutch flower auctions. To maintain trading throughout the year, Dutch auctioneers import flowers during the winter months from equatorial countries like Ethiopia, Kenya, Colombia, Ecuador and Israel. This makes the Netherlands not only a crucial flower exporter, but also a key importer of flowers for Europe. The sheer scale of this operation is something to marvel at, especially considering the world’s flower supply depends on the continuous function of this facility.HYDRANGEA The FTD team met with husband-and-wife duo Paul and Yvonne who grow hydrangeas outside of Amsterdam. Their three sons help run the business and the family has rarely left their farm in their 20 years of operation. Yvonne said she has the most beautiful job in the world so going away for vacation is more stressful than relaxing because she can’t take care of her greenhouse. High humidity is the key to growing large hydrangea bushes, so greenhouses are kept warm and damp. Other than regulating temperature, it is a low-maintenance flower, forgoing even light intervention from heat lamps. The spring and summer months will bloom bright colors such as white, pink, blue, purple and red, but if the grower decides not to harvest, it will change to darker autumn colors. FTD visited in the summer, so the greenhouse was blooming with bright pink petals. Hydrangeas are easy to trim, bundle and ship because its stem is more durable compared to most flowers. &nbsp;Back at the auction site, employees could handle them relatively rougher and use machinery to process them without compromising the integrity of the flower. Paul recommends you keep hydrangeas away from direct sunlight or drafts to extend the vase life. “If the flowers still go limp, you can cut an inch off the bottom and put the flowers back in the warm tap water with a nutrition packet,” Paul says. They are a great flower to add volume to a sparse bouquet and are easily dried out to be enjoyed for months to come. <img width="1534" height="710" width_o="1534" height_o="710" data-src="https://freight.cargo.site/t/original/i/b14fd2da85055acd51cb208ea5d9c5973f067bbdd6ddd3833197796e752853ff/Screen-Shot-2022-08-23-at-3.30.50-PM.png" data-mid="153134824" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b14fd2da85055acd51cb208ea5d9c5973f067bbdd6ddd3833197796e752853ff/Screen-Shot-2022-08-23-at-3.30.50-PM.png" /> &nbsp;<img width="1536" height="730" width_o="1536" height_o="730" data-src="https://freight.cargo.site/t/original/i/c923f43827fb38e35b95dc6cf7ad64669c7dfd9fec0804f32130ad793395699f/Screen-Shot-2022-08-23-at-3.30.27-PM.png" data-mid="153134861" border="0" src="https://freight.cargo.site/w/1000/i/c923f43827fb38e35b95dc6cf7ad64669c7dfd9fec0804f32130ad793395699f/Screen-Shot-2022-08-23-at-3.30.27-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a48c0553078952b25312daa7eaaf8964e232c9c0a4d03f93fe9f87c27712fd83/hydrangea.jpeg" data-mid="153134917" border="0" src="https://freight.cargo.site/w/1000/i/a48c0553078952b25312daa7eaaf8964e232c9c0a4d03f93fe9f87c27712fd83/hydrangea.jpeg" /> <img width="3418" height="1858" width_o="3418" height_o="1858" data-src="https://freight.cargo.site/t/original/i/eef25f5a801fd8e550095db16a3a45612f01d7403386b6a85c09f3af8622b7f6/dutchTHUMBNAIL.png" data-mid="153134921" border="0" src="https://freight.cargo.site/w/1000/i/eef25f5a801fd8e550095db16a3a45612f01d7403386b6a85c09f3af8622b7f6/dutchTHUMBNAIL.png" /> LATHYRUSLathyrus, or sweet pea, is a climbing plant grown in greenhouses built to accommodate the vine plant. &nbsp;They start out in trays and are moved to soiled lines when their stems are ready to latch onto something. Could be anything- a wicker frame, sturdy netting, forgotten garden gnome, but expert grower Rob uses long ropes that hang from the ceiling. Rob took over the lathyrus greenhouse from his father to grow with his own family. They additionally recruit seasonal workers during peak seasons because lathyrus is very delicate and can’t be handled with machinery. Maintaining a growing lathyrus is labor intensive, but worth the trouble looking through Rob’s greenhouse blooming over 20 different colored lathyrus’. Point to anywhere on the color wheel and Rob can grow a lathyrus to match. If the color is too complex to grow organically, white ones are dip-dyed after picking to create wild colors and patterns. Lucky for Rob, lathyrus are resistance to disease and insects, saving him from applying extra pesticides or worrying about losing a field from contamination. Even though they’re a small, delicate flower, once the work is put in to carefully trim and gather, they stunningly resemble a bunch of brightly colored butterflies landing on a bouquet, a flower as sweet as its namesake. TULIPS Bart, who owns B &amp; L Tulip Growers, produces over 10 million tulips each year in greenhouses on the northwest coast of the Netherlands. Growing tulips at scale is a uniquely difficult task because the bulbs need very cool soil temperatures to solidify roots before they can bloom, so thousands of planted bulbs must be organized in warehouse-sized freezers to grow year-round unlike wild or field grown tulips. Field grown tulips need a jump on the season by being planted in autumn before the soil freezes over. Tourist flock to the tulip fields during a short window in late spring, but we can enjoy Dutch tulips any time during the year thanks to growers like Bart. &nbsp; They do, however, love open, sunny places with minimal shadow. Tulips planted in shadier areas will strain looking for light, resulting in a thinner, taller and weaker stem. Think of how a sunflower follows the sun throughout the day- same thing goes with budding tulips. Bulbs are prone to rot, so growers stay vigilant regulating temperature and humidity levels. Bart experiments with new varieties every season to expand his selection. There are parrot tulips whose petals look like feathers, any color ombre imaginable, rainbow tulips, petals with frilled ends or petals that look like flames. Unlike lathyrus, which are dipped into water-soluble dyes, tulips are painted through absorbed dye diluted in water that travel up the stem, creating any color imaginable. After blooming, the mother bulb will grow about five smaller daughter bulbs, which are then frozen for the next growing cycle. They’re not as delicate as lathyrus but are still always wrapped and shipped by hand. Tulips continue to grow for a little after they are cut, so Bart recommends giving them cold water and quality sun exposure for a longer-lasting bloom. https://carolinebrammer.com/Personal-Essays Tue, 20 Sep 2022 13:58:16 +0000 Caroline Brammer https://carolinebrammer.com/Personal-Essays Don’t Look! These Essays are Personal! Stowing Seat Trays &amp; Expectations I'm a copywriter by trade, but my passion is swiftly identifying the guaranteed hot person on any flight—a phenomenon more dependable than the departure time. Although I was traveling for work, my real job started at the gate, where I honed in on said hottie. This mullet-adorned, sexually ambiguous man was reading the choice words of Sally Rooney, sitting cross-legged in his loved converse. Not everyone's cuppa, unless you live in any borough minus Manhattan, then this is precisely your brand of conquest. He didn't sit by me, as is the tradition of every airport hunk who came before him. Instead, a vanilla man popped an unwelcome squat next to me in row 17. &nbsp; He was unassuming, wearing a mask because he was better than me (I'm not being facetious, I honestly believe anyone who still wears PPE cares eons more about public and personal well-being than I, a scourge). However, 20 minutes into waiting for a tardy flight attendant, he thought his mask was soundproof and mumbled, "this is fucking bullshit." I guess he was right, but damn random guy, chill out—you're in economy. You've got to upgrade to first-class for anyone to hear or care why you're tantruming. But alas, we're in row 17, barely safe from the bathroom hot zone. You have no control, and that should be freeing, not infuriating.&nbsp; Ten more minutes ticked by and the elusive sky waitress was rather successfully making an enemy out of 17A by unsuccessfully showing up at her job. I assumed she fell victim to the unrelenting and ever-creative ways NYC public transit can get you where you don't want to go, but my seatmate seemed to think she was putzing around the Delta Sky Lounge. The other flight attendant eventually announced she was delayed due to unforeseen circumstances and we'd take off ASAP. With an ungodly amount of enthusiasm for a 7 A.M. flight, my seatmate opened Twitter—because what he had to say was important! My keen periphery got me a behind-the-scenes look into the first draft. He tweeted, "When the pilot says they're working on 'last minute paperwork,' they're lying. Right, @United." A couple of things here: (1) The pilot didn't make that announcement, the punctual flight attendant did. (2) She never claimed/alluded/lied by omission that they were working on paperwork. (3) Knowing these two things, wrong @seat17A. As a relapsing overachiever, I was quickly promoted from annoyed to perturbed by watching him respond to work emails and messages on airplane mode and having every single attempt bounce back. What was so important that he couldn't wait to buy the inflight Wi-Fi or land in Chicago? Was I sitting by a senator? Did he have an organ on ice in his stupid laptop carry-on? Was it his ego, id, or superego that drove him to ignore all reason and continue to send the same failed message? Didn't Einstein classify this as insanity? Why did I ask all these questions when I knew the answers? Am I insane? But what was most maddening about this unrequited fixation is that I'm no better. He was disappointed the flight was unexpectedly delayed, and I was disappointed by a stranger's reaction—both wastes of time. We were letting our unfulfilled expectations dictate our moods. I might be even worse because I spent the entire meeting I flew in for writing this manifesto of sorts. Hopefully, his messages eventually turned blue, my expectations will sink, seat 17 C &amp; D handled it better than we did, and that flight attendant will have a kinder commute tomorrow. &nbsp;